We discuss when kids become brand aware and whether it can be detrimental to them or helpful in some ways.  We get advice from a professor studying brand awareness and tell about our own experience from kids who watch no TV to kids who use brands to help in the social issues of the teenage years to young children just becoming brand-aware.

 

 When Kids Become Brand Aware [34:13m]: Play Now | Play in Popup | Download (1720)

This entry was posted on Saturday, December 12th, 2009 at 7:42 am and is filed under All in the Family, Developing Story, Podcasts/Shows. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.